Category Archives: Success Stories

Association Membership Retention: A QCS Success Story

Call Center Telemarketing Team celebrating success of Association Membership Retention CampaignBy Ryan Apodac, Operations Manager & Training Leader

Imagine. You’re in a board meeting with other executives trying to find a solution to your declining membership base. The email blasts to recruit new members has been lackluster at best. Marketing is pulling out all the stops. What could be missing here? Wouldn’t it be nice to save the day with a great recommendation? Well here it is; Association Membership Retention through Telemarketing. This unique telemarketing strategy can be a sure fire method to re-capturing your previous members. Let’s take a look at a Quality Contact Solutions Association Telemarketing Success Story working on behalf of a professional organization in the transportation industry.

Our client, referred to as ABC Membership moving forward, was seeing a decline in their membership base. As a political advocate for its members, ABC Membership needs the support and engagement of a strong membership base. With a strong focus of recruiting new members internally, this left a void in regards to efforts to reengage with lapsed members. ABC Membership partnered with QCS to conduct a membership renewal telemarketing campaign, and the success is evidenced by the numbers.

Phase 1 – Reinstating Members

Phase 1 of this project focused on reinstating members. The focus here was to reach out to previous members and offer to reinstate them at a significant savings of membership dues. In 2017, we reached a total of 2100 previous members, and re-instated members at a conversion of nearly 17%! The expertise of the management team and agents rang ever so true in the success of Phase 1. The conversion numbers were so great it was decided to offer the discounted reinstatement dues for a 2 year membership. This was a smart move, yielding 40% of members agreeing to renew for 2 years vs 1 year. With another win under the belt, the client was so pleased that they increased they’re budgeted telemarketing hours by 25%, in preparation for Phase 2.

Phase 2 – Recently Lapsed Members

Phase 2 focused on renewing recently lapsed members. With email blasts yielding dismal results, the client decided to give association membership retention through telemarketing a try here as well and was certainly glad they did. While this was a smaller campaign, client’s return on investment was significant and garnered nearly $5,000.00 in renewal membership dues, and ultimately made substantially more dollars than invested! Another huge win for the client!

At the end of the day the numbers don’t lie. While email and snail-mail marketing will always have a place in today’s business world, you simply can’t get the same results as having one on one conversations. Association Membership Retention through Telemarketing can ease the burden of any organization. Focus your internal team’s time on expert tasks and leave the renewals in the hands of our experts.

Outsourced telemarketing is constantly changing and adapting to meet the needs of organizations. If you’re looking to see what telemarketing can do to grow your organization, we would love to help. Give us a call at 1-866-963-2889 and press 1 for sales. Or email me at ryan.apodac@qualitycontactsolutions.com.

Ryan Apodac is an Operations Manager & Training Leader at Quality Contact Solutions, a leading B2B outsourced telemarketing organization. With a background of more than a decade in sales, Ryan is passionate about developing and delivering training that ultimately results in improved performance for client programs.

How to Use Telemarketing Services to Increase Tradeshow Attendance

By Heather Dubas, Operations Manager

A QCS Client Telemarketing Services Success Story

Word collage about Success through Telemarketing ServicesLet me set the tone for you… the company you work for is part of a large group that is sponsoring a multi-million dollar expo in one of the most sought after vacation cities.  It only happens once every three years, so you know people will want to be there to see the newest products displayed.  You expect big crowds and then something unexpected happens – attendance is poor!    This, by far, is the worst thing that could happen in a situation like this and that is why it is critical to get the word out about these types of important events.  Sending emails, faxes or mail can be a great way to connect with potential customers and vendors, but utilizing telemarketing services to get them on the phone and having a conversation about it can have much better results.  Quality Contact Solutions recently had an outsourced telemarketing opportunity to do just that for one of our clients and it proved to be very successful! Continue reading

Outbound Marketing Wireless Success Story

outbound marketingBy Heather Dubas, Operations Manager

Imagine that sinking feeling you get when you see the alerts and hear the warning sirens that bad weather is approaching. Those of you in the Midwest particularly will know what I am talking about. You realize a storm is heading right for you, and you worry, and try to think of everything you can do to prepare for the worst, but really just hope it will pass quickly. A feeling of helplessness overcomes you and you cannot even fathom what you will do to clean up the mess.

An equally destructive storm hit the outbound marketing industry on July 10, 2015 when the Federal Communications Commission (FCC) released its Telephone Consumer Protection Act (TCPA) Declaratory Ruling. The biggest challenge that came with the TCPA Declaratory Ruling was the way that wireless numbers could be dialed. An autodialer (predictive dialer), the most efficient and cost effective way to make telemarketing calls, was no longer allowed to contact wireless numbers in many cases. A new way to reach these customers needed to be implemented. Life as we knew it the world of telemarketing would never be same, and we had to adapt to a new normal. Continue reading

Increased Outbound Telemarketing Answer Rates

Increasing Outbound Telemarketing Answer Rates with Local Caller ID

Using Local Caller ID services in outbound telemarketing has proven successful for increasing answer rates in the call center. We are sharing our experience with a client that implemented Local Caller ID services.

Background

The client markets its services to consumers in the lower 48 states.  Outbound B2C telemarketing is the primary sales channel used by the organization.  The outbound telemarketing manager was challenged with decreasing outbound telemarketing answer rates, which was ultimately impacting contacts per hour and list penetration on their campaigns.

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B to B Lead Generation Success for Cedaron Medical, Inc.

Quality Contact Solutions served in an integral capacity for Cedaron Medical, Inc. over the past several months.

Cedaron Medical’s sales team was faced with a significant challenge: lack of time.  Karen Bond, Chief Executive Office for Cedaron Medical said “with our sales force focused on addressing and closing current opportunities, we were challenged to find and dedicate time to new lead generation”.  Bond continued, “We know we need to continually fill the sales funnel with new opportunities, but the existing sales staff simply could not spend enough time cold calling.”

Cedaron explored various B to B Telemarketing Lead Generation companies.  Quality Contact Solutions emerged as the partner of choice because of our experience with the medical industry as well as the central (Midwest) location of our team. Continue reading